Studio concept — not a client project
Kiln Lane Ceramics — from the craft-fair table to a shop that runs itself.
An independent Irish ceramics maker selling handmade tableware and homeware, moving from markets and word of mouth to a real online shop.
- E-commerce Websites
- Branding & Visual Identity
The brief
Kiln Lane sells at markets and through a small following built by word of mouth. The brief: a shop that reads as considered and handmade — not mass-market — with an identity that could carry across packaging, labels and the site itself, since none of that existed yet.
Approach
- Branding came first: a palette and mark drawn from the materials themselves (clay, glaze, paper tags), before a single shop page was designed.
- The product grid was built for a small, changing catalogue — pieces sell out and get replaced, so the shop needed to handle that gracefully, not assume permanent stock.
- Checkout was kept deliberately short: a small catalogue doesn't need a big-retailer flow.
Palette & type
Palette
Kiln clay
Ash glaze
Paper tag
Ink
Type
A warm serif-adjacent display pairing with Mona Sans body text.
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Services used
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