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A shop built to sell, and easy to run.

An online shop built to actually convert and be self-managed — scoped honestly by product count, from a 50-product starter shop to a fully custom build.

from €4,500.00 · 4–6 weeks
A swatch fan, product tags and a packaging box corner arranged as a flat lay.

Who it's for

  • A maker or retailer ready to sell direct instead of only through markets or a marketplace.
  • A business losing margin to a marketplace that takes a cut of every sale.
  • Anyone stuck with a slow, ugly, or hard-to-run DIY shop platform.

What changes

  • A shop merchandised to convert browsers into buyers, not just a product list.
  • A day-to-day workflow you can actually run — products, stock, orders.
  • Checkout that doesn't lose customers at the last step.

What's included

Design & build

  • Custom shop design and merchandising, not a stock theme
  • Product grid, filtering and search sized to your catalogue
  • Cart and checkout tuned for conversion, mobile-first
  • Payment gateway setup (Stripe, or your preferred provider)

Store operations

  • Product, stock and order management your team can run
  • Shipping and tax rules configured to how you actually sell
  • On-page SEO setup for products and collection pages

Handover

  • A short walkthrough of running the store day-to-day
  • A Lighthouse performance report at launch
  • Editable storefront, hosted wherever you choose

Choose your package

Shop Starter

€4,500.00 one-off

Turnaround: 4–6 weeks

Pay today: 50% deposit

  • Up to 50 products
  • Custom storefront design
  • Standard checkout & one payment gateway
  • Shipping & tax rules configured
  • On-page SEO for products & collections

A maker or small retailer launching their first real online shop.

Shop Custom

€12,500.00 one-off

Turnaround: 10–14 weeks

Pay today: 40% deposit

  • Headless / custom build, no product cap
  • Bespoke checkout flow
  • Integrations built to your stack (ERP, CRM, custom stock systems)
  • Full on-page SEO setup
  • Lighthouse report at handover

Established retailers with real technical requirements beyond an off-the-shelf platform.

Add-ons

Anatomy of a store

The merchandising and checkout flow, specified like a technical drawing before we build it.

Stage 1Product grid
Stage 2Cart
Stage 3Checkout

How this project runs

See the full process →

Catalogue & platform brief

We start with your product count, categories and how you need to fulfil orders, so we recommend the right package, not the biggest one.

Merchandising & structure

Category structure, product page layout and the checkout flow are mapped before design starts.

Design & build

Storefront design, then build, with product and stock management set up as we go on a private preview.

Review, launch & handover

You test buying something for real, we fix what needs fixing, then it goes live with a walkthrough of running it day-to-day.

Frequently asked questions

Which platform do you build shops on?

Shopify most often, because it's reliable for day-to-day store management; we'll use WooCommerce or a headless/custom build on Shop Custom where that fits better. We agree the platform at the brief stage.

I already sell on a marketplace — can you migrate my products?

Yes. Product import is scoped as part of Shop Starter and Shop Growth; tell us your product count and current platform at the brief stage.

Do you handle payments?

We set up the payment gateway (typically Stripe) during the build. The gateway itself takes a small transaction fee — that's between you and the provider, not us. We don't hold or process your customers' card details.

What if I sell more than my package's product cap?

The cap is about build scope (catalogue structure, filtering), not a hard limit — most shops can add products beyond it later. If you're planning serious growth from day one, Shop Growth or Shop Custom scope for that properly.

Is stock management included?

Yes, the storefront includes stock tracking. Syncing stock with a separate warehouse or POS system is scoped as an integration on Shop Growth and Shop Custom.

What about shipping rates and tax?

We configure your actual shipping rules and tax rates during the build, based on where and how you ship.

Get started

Not sure what you need?

Book the 90-minute Discovery Workshop. €250, credited against any package you book within 60 days.

Ready to talk it through first?

Book a free 20-minute intro call. No obligation, no sales pitch.

Book a free intro call

Services

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25 St Killian's Park, Clondalkin, Dublin 22, D22 W262

+353 1 457 8520

support@victoriadesignlab.com

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