An identity that holds up everywhere it appears.
One coherent identity system — logo, palette, type, and the rules for using them correctly — delivered as a specimen sheet, not a folder of unlabelled files.
from €1,450.00 · 2–3 weeks
Who it's for
- A founder or practice launching, or outgrowing, a DIY logo.
- A business whose identity looks different on the website, the van, and the invoices.
- Anyone about to commission a new site or shop who needs the brand sorted first.
What changes
- One logo suite that works at every size, from favicon to signage.
- A defined palette and type system, not "whatever felt right that week."
- Clear rules for using the identity correctly, handed to anyone who needs them.
What's included
Identity assets
- Primary logo, plus mark-only, mono and inverse variants
- A defined colour palette with accessible pairings
- A type system for headings and body text
- Favicon and social avatar exports
Guidelines
- A mini usage guide (Essentials) or a full guideline document (System)
- Clear "don't" examples alongside the correct usage
- File formats ready for print, web and signage
Handover
- All source files (vector + exports), yours to keep
- A short walkthrough of using the guidelines
- (Brand System) a working session to define the brand's direction before design starts
Choose your package
Brand Essentials
€1,450.00 one-off
Turnaround: 2–3 weeks
Pay today: 50% deposit
- Logo suite (primary, mark-only, mono, inverse)
- Colour palette
- Type system
- Mini usage guide
- Favicon & social avatar exports
A founder or small practice that needs a proper identity, not a full system yet.
Brand System
€3,400.00 one-off
Turnaround: 4–6 weeks
Pay today: 50% deposit
- A working session to define direction before design
- Full logo suite
- Extended colour & type system
- Full brand guideline document
- Templates (letterhead, social, signage starter)
- Source files
Businesses whose identity needs to hold up across many applications and people.
The identity specimen
Delivered like a type foundry presents a typeface — palette swatches, type samples at three sizes, and a usage / don't pairing, not a folder of unlabelled logo files.
Palette
Type at three sizes
Aa
Aa
Aa
Correct usage
Don't
How this project runs
See the full process →Discovery
A short brief (Essentials) or a working session (System) to define what the identity actually needs to say.
Direction
Two or three distinct directions, presented as specimens, not a single 'take it or leave it' logo.
Refinement
The chosen direction is developed into the full palette, type system and variants.
Guidelines & handover
A usage guide or full guideline document, plus source files and a walkthrough.
Frequently asked questions
How many logo concepts do I get to choose from?
Two or three distinct directions on Brand System; Brand Essentials works from one agreed direction refined through feedback, to keep the smaller package’s price and timeline honest.
What file formats do I get?
Vector source (SVG/AI or Figma), plus web (SVG/PNG) and print-ready exports, in the colour variants listed in the package.
Can you work with a logo I already have?
If the mark itself is usable, yes — we can build the palette, type and guidelines around it. If it needs real rework, that’s treated as a new logo suite.
Do you design packaging, signage, or merchandise?
Brand System includes a small set of starter templates (letterhead, social, signage). Full packaging or signage production is scoped separately once the identity is set.
How does branding fit with a new website?
Ideally branding comes first, or at the same time — most clients pair it with Website Design & Development or E-commerce Websites. We can also work with a brand you already have.
Get started
Not sure what you need?
Book the 90-minute Discovery Workshop. €250, credited against any package you book within 60 days.
Ready to talk it through first?
Book a free 20-minute intro call. No obligation, no sales pitch.
Book a free intro call